Rules
Social proof in U.S. retail: what store traffic data actually shows
Foot traffic counters, mobile location panels and POS data tested against social proof claims in U.S. stores, plus FTC disclosure rules and vendor questions.
Topic
social proof
Costs
Reading social proof honestly: what a crowd number can and cannot tell you
Social proof: what a crowd can honestly tell you, five questions to ask of any published number, and what you owe readers when you cite one yourself.