Features
Authority signs and the details that decide it
Eleven authority signs that a credential is standing in for an argument, sorted by where they show up, each with the plain question that tests it.
Desk
Analysis Desk
The measurements behind persuasion psychology principles, with the method stated alongside the result.
Reviews
Commitment and consistency meaning: what makes it bind
Commitment and consistency meaning in practice: the four conditions that make a commitment bind, how foot-in-the-door and low-ball use them, and their limits.
Rules
Manipulation resistance mistakes worth avoiding early
Manipulation resistance mistakes that leave people worse off: over-suspicion, mistaken immunity and misfired accusations, with the correction for each.
Guides
How to read manipulation resistance research
A guide to manipulation resistance research: one named meta-analysis, supported claims, open disputes, and questions for assessing the next study.
Features
Manipulation resistance techniques: what to say in four situations
Manipulation resistance techniques for four moments: a deadline, a gift, a small first yes and a recommendation, each with a rule to set and a line to say.
Industry
Scarcity Examples: 4 Online Claims to Audit
Scarcity examples from online shopping, with four checks for countdowns, low-stock messages, call-only prices, and live-viewer counts before checkout.
Rules
Reciprocity meaning: definition, class and boundaries
Reciprocity meaning defined by class and difference: how the felt debt differs from trade, gratitude, obligation and bribery, and where each boundary sits.
Guides
A short guide to commitment and consistency books worth the shelf space
Best commitment and consistency books 2027: which of three jobs you want done, what each shelf slot delivers, and the warning signs on a bad one.
Industry
Liking principle techniques you can say out loud
Liking principle techniques for the person doing the liking: six habits you would happily be caught using, their slower honest siblings, and a checklist.
Reviews
What separates the strong authority examples from the weak
Fifteen authority examples sorted by the kind of authority in play, showing what each credential genuinely covers and the exact point where it stops.
Features
How to read persuasion and social influence psychology in FEC data
Persuasion and social influence psychology, read through FEC filings: how to sort donor and spending records to see which appeals a campaign is running.
Costs
Pricing Psychology Persuasion in US SaaS: Three Anchors That Move Trials
Pricing psychology persuasion in US SaaS fails quietly when anchors misstate value. Three failure cases, their causes, and the fixes that prevent them.
Guides
Social proof mistakes: when a crowd is the wrong evidence
Social proof mistakes that start with the wrong crowd: popularity read as quality, a mismatched group, a count beside a deadline, and silence read as consent.
Costs
Unity Principle Persuasion Examples: How Shared Identity Changes Requests
Unity principle persuasion examples show how shared identity changes requests: REI, Patagonia, AARP, Sephora, and Harley-Davidson all shift an ask.
Maintenance
Normative influence exercises as practitioners see it
Eight normative influence exercises show how practitioners move a decision outside the group, what each drill cannot fix, and how to tell it worked.
Industry
When you are the authority: earning deference without a costume
When you are the authority others defer to: the three checks listeners run on you, how to use credentials honestly, and the duties that keep your standing.
Features
Epistemic Books to Spot Informational Influence
Five epistemic books and FTC guidance to spot informational influence: calibration, reasoning, evidence literacy, expertise limits, and disclosure.
Guides
Commitment and consistency: what the pull is for, the small yes ladder, and how to change your mind
Commitment and consistency explained: what the pull to stay consistent is for, how small yeses and sunk costs bind you, and how to change your mind cleanly.
Reviews
Informational influence ethics: what a listener is owed either way
Informational influence ethics: the four things you owe a listener, the three ways a true statement still misleads, and what the listener owes back.
Costs
How to think about informational influence meaning
Informational influence meaning: updating because someone may know more, how that differs from wanting to fit in, and the test that separates the two.
Rules
Liking principle: separating the person you like from the offer they make
How liking forms from similarity, praise, familiarity and shared ground, how it colors judgment of an offer, and a test to separate the person from the proposal.
Reviews
A working test for manipulation resistance you can run today
Manipulation resistance built on a single test: a field guide to the common shapes, habits that work without you noticing, and what resistance cannot do.
Rules
Normative Influence Examples: How Belonging Decides
Normative influence examples from meetings, families, group chats and tip jars — and the one question that tells belonging-driven conformity from evidence.
Industry
Normative influence signs to watch for
Normative influence signs can help you spot when belonging is shaping a decision more than evidence, with questions and practical ways to pause.
Maintenance
Reciprocity: telling a gift from a down payment
Reciprocity: why a gift opens a ledger you never agreed to, how to tell a gift from a down payment, and how to discharge a debt you did not take on.
Features
Why scarcity and urgency are two different claims entirely
Scarcity: why scarce and urgent are separate claims, what a real limit has that a manufactured one does not, and how to handle a constraint that is real.
Rules
Reading social influence basics techniques with a sceptical eye
Social influence basics techniques: seven that survive being explained, two you will not find here, and the test that decides which list a method joins.
Costs
Reading social proof honestly: what a crowd number can and cannot tell you
Social proof: what a crowd can honestly tell you, five questions to ask of any published number, and what you owe readers when you cite one yourself.
Reviews
Normative influence: lowering the cost of being the exception
Normative influence: the two reasons you go along with a group, how to read a norm correctly, and how to lower the price of being the exception in a room.
Features
Informational influence for people who want the details
Informational influence: when copying a better-informed person is right, how a consensus forms out of one source, and the habits that keep deference honest.
Guides
The three channels that carry social influence, explained plainly
Social influence basics: the three channels influence travels on, the disclosure test that sorts persuasion from manipulation, and what real consent needs.