Rules
How the FTC's endorsement guides change persuasion tactics at U.S. ad agencies
Persuasion psychology principles meet FTC endorsement guides: what U.S. ad agencies must disclose, test and document before any claim ships.
Topic
persuasion psychology principles
Rules
Persuasion Psychology Principles in Donor Appeals
Persuasion psychology principles for donor appeals: examples of social proof, reciprocity, norms, and a pre-mailing checklist for reviewing claims.