Rules
Commitment and consistency: research cases, FTC rules, Canadian consent limits
Field experiments and regulatory rules show when commitment and consistency tactics hold up, when escalation breaks consent, and what US and Canadian law requires.
Topic
Rules
Field experiments and regulatory rules show when commitment and consistency tactics hold up, when escalation breaks consent, and what US and Canadian law requires.
Guides
Commitment and consistency explained: what the pull to stay consistent is for, how small yeses and sunk costs bind you, and how to change your mind cleanly.